Sell wordpress themes online

Updated August 2026 · Valtteri Savonen

wordpress themes are a duplication or source file plus a setup note. This is a file sale, not managed WordPress hosting

What belongs on the wordpress themes listing

Installable ZIP, WP version, demo XML optional, and GPL-compatible notes. This is a file sale, not managed WordPress hosting

State whether the buyer needs a paid plan on Canva, Notion, Figma, or the host tool. Never leave a live workspace URL public without checkout.

What to charge

$29–$69 for a niche theme

At $2,000/mo a 10% marketplace cut is $200 before cards. Quickshops Pro is €29/mo with 0% platform fees. Fee calculator.

How wordpress themes get delivered

Connect Stripe, upload the file, and the buyer downloads after payment. Change price or copy from AI store chat (Telegram on Pro). Nothing publishes until you approve.

Good fit vs not a fit

Good fit	Not a fit
Installable ZIP, WP version, demo XML optional, and GPL-compatible notes	Not a fit if wordpress themes are a live multiplayer workspace or a hosted site you must keep online for the buyer.
$29–$69 for a niche theme
This is a file sale, not managed WordPress hosting

For more packaging and pricing context, read our wordpress themes selling guide.

Frequently asked questions

Installable ZIP, WP version, demo XML optional, and GPL-compatible notes. This is a file sale, not managed WordPress hosting

Pro is €29/mo with 0% platform fees plus standard Stripe processing. New accounts start with a 7-day trial.

Yes. AI store chat drafts product, price, and copy changes from the dashboard or Telegram on Pro. Nothing publishes until you approve.